Privacy Policy

 1.      Who are we?

The website (the “Site”) is owned and operated by AB Agri Limited, company number 00193800. Our registered address is Weston Centre, 10 Grosvenor Street, London W1K 4QY United Kingdom.  AB Agri Limited is part of the Associated British Foods plc group of companies.  References to "we", "our" or "us" in this privacy Statement mean AB Agri Limited.

This Privacy Statement sets out what will happen to information that you provide to us.  By providing us with your information you agree that we may use your information in the ways set out in this Privacy Statement.

We may amend and update this privacy notice from time to time and new versions will be posted on this Site.


2.      What information do we collect about you?

When you visit our Site, we may collect and process the following information (“your information”) about you:

  • information that you may choose to provide to us when using the Site, such as your name, postal address, email address and telephone number
  • information concerning your visit to our Site such as traffic data, location data, and other communication data;
  • information about your computer, including your IP address, operating system and browser type, for system administration and to enable us to identify trends. This is statistical data and does not identify any individual; and
  • any correspondence you send to us (whether by email or post or otherwise).

3.      How will we use your information?

We will protect the confidentiality of your information in accordance with our normal procedures and legal requirements.

We will use the information we hold about you:

  • to customise the website according to your interests and to ensure the Site’s content is presented as effectively as possible for you;
  • for our internal purposes such as quality control, site performance, system administration, internal record keeping and to evaluate use of the Site, so that we can provide you with enhanced services;
  • to notify you about changes to our services;
  • to provide you with information, products or services that you request from us, or which we feel may interest you (provided of course that you agree);
  • to create reports to assist with future marketing; and
  • to carry out our obligations arising from any contracts we enter into with you and for billing and delivery purposes.

We will only keep your information for as long as is necessary for these purposes.


4.      Cookies on the Site

Our Site uses “cookies” to collect the information referred to and track your use of our Site. 

4.1.            What are cookies?

 A cookie is a data file, which often includes a unique identifier, that is sent to your browser from a website’s computer and is then stored on the hard drive of the device you are using to browse the website. Each website you visit can send its own cookie to your browser if your browser’s preferences allow it, but to protect your privacy your browser only permits a website to access cookies it has already sent to you, not cookies sent to you by other sites.

 Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. Please be aware that blocking cookies may affect the functionality of the website.


4.2.            How we use cookies

 You can find more information about the types of cookies we use and the purposes for which we use them in the table below:


Category 1: strictly necessary cookies

These are required for the operation of a website. Examples are cookies used for online shopping baskets or to protect against fraud.


Notice for users:

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.


Category 2: analytical/performance cookies

These cookies collect information about how visitors use a website (for example, as part of Google Analytics or Omniture)

Notice for users:

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Category 3: functionality cookies

These are used to recognise users when they return to a website. They remember user choices and enable the personalisation of content.

Notice for users:

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. Additionally, these cookies can be used to allow an optional service to function such as offering a live chat session. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Category 4: targeting cookies

These cookies record a user’s visit to a website, the individual pages visited and the links followed. This collection of browsing habits is used to deliver more relevant adverts to the user.

Notice for users:

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.


Category 5: social media cookies

These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter.

Notice for users:

These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.



4.3.  How to control and delete cookies

 If you wish to restrict or block the cookies which are set on this website (or, indeed, on any other website) you can do this through your browser settings. The “Help” function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies.

 Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this website.


 5.       Sharing Tools

We would like to draw your attention to the fact that this website now carries embedded “share” buttons to enable users to easily share articles with their contacts through a number of popular social networking sites. Those sites may set a cookie when you are also logged in to their service. We do not control the dissemination of these cookies and you should check the relevant third party website for more information about these.


6.      Marketing

If you are an existing customer, we may contact you by email and/or SMS with information about products and services which are similar to those we previously provided to you, unless you have indicated that you do not want to hear from us.

If you are a new customer, we may contact you by email and/or SMS only if you consent.

If you do not want us to use your information in this way, please tick the relevant boxes on the form when we collect your information. You may ask us at any time not to use your information for marketing purposes by contacting us at


7.      Where do we transfer your information to?

We will not transfer your information to, or store it, outside the European Economic Area (“EEA”).


8.      Who do we share your information with?

We may share your personal information with other companies in the Associated British Foods plc group of companies but we will not sell, distribute or lease your personal information to any other third parties unless:

  • we have your permission;
  • the third party helps us to provide our products or services to you;
  • we are required to do so by law or to enforce our terms of use, rights or property or the rights or property of any third party; or
  • in connection with the sale of a business or its assets.


 9.      How do we keep you information secure?

All your information is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will apply our normal procedures and comply with legal requirements to protect your information, we cannot guarantee the security of your information transmitted to our site and any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our site may from time to time contain links to and from other websites.  If you follow a link to any of those sites, please note that those sites ought to have their own privacy policies and that we do not accept any responsibility or liability for those sites or for their privacy policies.

Please check those privacy policies before you submit your information to those sites. Please also see our Terms and Conditions of Use for further provisions relating to other websites.


10.      How to contact us

Questions, comments or requests concerning this privacy policy are welcomed and should be emailed to

Requests to provide you with the personal information we hold about you should be sent to the address set out above. Please note that we make a small charge of £10.00 for providing this information.


March 2017 version